Trends in decor are constantly changing, creating a moveable feast for producers of printed graphics and textiles for decorative applications.
Whether for commercial interiors such as offices and retail spaces, or for individual consumers, constant movements in design call for interiors to be more adaptable, personal and dynamic than ever before, as work and living spaces need to change to reflect evolving needs and tastes.
With the economic climate putting pressure on budgets for more structural improvements, commercial and domestic customers are both looking for cost effective ways to ensure that interiors reflect their occupants.
In the business environment, the focus on motivating and engaging a workforce under pressure is pointing to the use of design to creative inspiring workplaces while reinforcing brand identity and making an impact on the customer.
Competition in the retail sector means that retail brand owners need to constantly refresh their spaces to attract and retain shoppers, and create an on-brand experience that also adapts to seasons and promotions, and allows the space to change when necessary.
With the growing trend towards home entertainment, domestic customers are focused on making their homes more liveable, which is driving spend on highly personal interior elements that increase functionality and express individuality.
For all three customer types, digital printing can offer the perfect solution, making interior decorative applications an accessible market niche for many PSPs.
Here are 8 key reasons why digital print will be booming in interior decor in 2013 and beyond:
1. Cost-effective creativity
Digital can bring bespoke applications to life without the exorbitant costs associated with producing one-offs by traditional manufacturing routes. What’s more, digital print is a productive medium that enables the designer to execute entire creative schemes efficiently, cost effectively and to strict deadlines.
2. Image is everything
Digital print offers photorealistic image quality and vibrant colours, meeting today’s tastes for zingy, image-led interiors. Wall graphics suggesting the outdoors; giant florals or natural images; life size people shots – anything is possible with digital print.
3. A material world
Print on a range of substrates, from rigid media to flexible materials, without a dip in quality. Explore what you can use in your interiors with vinyls, woods, metals, glass and textiles, then share the possibilities.
4. Creativity, anywhere
With such flexibility, creative printed design elements can be added just about anywhere. Regardless of the environment, virtually any surface can be used to make a graphical design statement. Walls and floors can be personalised, windows can be decorated or ‘etched’, while furniture can be embellished with graphics, special finishes and treatments. Imagine it, then print it.
5. Adaptable
The beauty of digitally printed graphics is that they need not be permanent, addressing that trend to adaptability. In the home, that means that a room scheme can quickly be changed when the space comes into use for something else, or the owner’s tastes change. Commercially, that flexibility is ideal for temporary restyling linked to promotions or events.
6. Luxe for less
In these straightened times, many designers are wrestling with how to achieve a luxe look on a lower budget – digital print can achieve realistic gloss, metallic, wood and stone effects, for example, that cost a fraction of the real material. And when design moves on – brass and marble may be ‘so this season’, but in a year’s time? – digital print means it can be changed to reflect the next fashion dictat.
7. Green is still on trend
Eco-conscious designers, particularly those in the commercial sphere serving clients with firm CSR agendas, can rest easy with digital print. More and more environmentally friendly inks and materials are becoming available to meet ‘green’ criteria. Savvy print service providers will also give customers clear guidance on how materials can be disposed of at end of life.
8. Tactile textiles
Digitally printed textiles often make headlines on the catwalk, but they can work in interiors too. Curtains, sofas, cushions and carpets: these surfaces are not off-limits for print. Digital textile printers deliver colourful and high quality decorated fabrics that can be applied to a wide array of interior design projects in commercial and domestic spaces.
Digital print does what so many decorative techniques cannot – delivering eye-catching creative interior design elements quickly, cost effectively and with ultimate flexibility.
If this thriving niche could be for you, let your own imagination loose and build a portfolio to showcase what you are capable of.
You might surprise them with what digital print can do for them, and give your own business a makeover.
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